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Posted: Saturday, November 4, 2017 9:01 PM

This position requires up to 25% domestic travel.

This position is responsible for developing and executing a full-year event plan to promote and generate demand for AT&T Business at key Vertical Industry Events.

For all events supported by this position, the incumbent is responsible for program managing and leading cross-organizational teams to design and execute programs in support of each event in the full-year plan taking advantage of relevant merit-based and paid sponsorship opportunities to maximize program impact within the allotted budget.

Key Responsibilities:

  • Designing an interactive and engaging demonstration experience
  • Documenting program resource needs, managing to required staffing levels, performing onsite (and sometimes remote) execution of planned events caring for all program aspects (AT&T demo presence, keynotes, panels, client/analyst/media interviews, etc.)
  • Drafting marketing briefs, regular team communications, supportive sales communications, and pre-event staff communications to ensure program launch readiness.
  • Ensuring program success by capturing of qualified leads for post-event follow-up.
  • Feeding appropriate contacts into post-event AT&T lead nurturing initiatives to maximize AT&T ROI from program investment.
  • Conducting post-event analysis to determine actions required to lift future program impact and/or drive future AT&T investment, reporting on said analysis, and recommending future investment and program enhancements.

Education: Bachelor's Degree is not required, but Bachelor's Degree is preferred.

Experience: Typically 5 - 8 years of experience in a related field. Extensive knowledge of trade show activities and venues preferred.

Supervisory: No.


  • High level of analytical thinking and problem solving skills.
  • Must have proven command of both written and oral communications skills.
  • Prior large team management and customer-facing program management experience.
  • Must be willing to travel (25+ %) with typical programs extending an average 3.5 days in length including some weekend travel.

Additional Information:
  • Industry knowledge of retail, manufacturing, finance, and healthcare spaces is a plus.

Requisition ID 1763356


• Location: Dallas

• Post ID: 70367432 dallas is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017