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Posted: Thursday, November 16, 2017 9:10 AM


For more than four generations (almost 100 years), Daisy Brand has been a family-owned company committed to providing the freshest, most wholesome dairy products with over half a billion in revenues. The company is headquartered in Dallas, Texas with manufacturing plants in Garland, Texas (opened in 1998), Casa Grande, Arizona (opened in 2008), and Wooster, Ohio (opened in late 2015).

Having grown to above a 45 share, Daisy Sour Cream is the Nation’s number one brand with distribution in all 50 states. Additionally, Daisy is the largest brand in food service, military, and club and is recognized by consumers for “A Dollop of Daisy”, a tagline that put this once small brand on the map.

Daisy’s core values are Clean and Trust and are woven into everything we do. In 2008, the company was given the impressive American Business Ethics Award, awarded by Foundation for Financial Service Professionals.

While maintaining a strong culture of curious and innovative problem-solvers, Daisy Brand tripled employment over the last 15 years. The future looks bright with the opening of its third facility to further strengthen the foundation for growth.

Job Description:

The Category Analyst - Grocery is responsible for developing insightful and actionable analysis and selling story presentations based on business trends and category management expertise. This role will challenge the individual to provide key conclusions, implications and recommended action plans, as well as, require strong interpersonal and communication skills to effectively deliver information to internal teams and outside customers. To be successful in this role, one must demonstrate the ability to cut through data to identify what information is most important to the business so the conclusions are effectively and persuasively communicated.


Primarily responsible for the development and implementation of fact based sales presentations
Understand industry, consumer and category trends and translating those insights into actionable strategic business recommendations to achieve both Daisy Brand and customer goals and objectives
Provide proactive analysis and shopper insight driven recommendations against all key business drivers related to category business reviews, assortment & space optimization, promotion & pricing effectiveness
Leverage all analytical tools from a variety of syndicated data sources such as IRI, Nielsen, customer POS, and loyalty card data to discern trends, identify customer opportunities and provide insights-based recommendations
Develop collaborative partnerships with key strategic customers so that Daisy Brand is viewed as the category leader in providing recommendations for the categories in which we compete
Develop planogram strategies aligning with customer goals and shopper insights. Create planograms using JDA software and provide strategic and tactical merchandising recommendations.

4 Year Bachelor’s degree (concentration in Marketing, Business, or Communications preferred)
2+ years of experience in category management, data analysis or customer development roles
Excellent analytical & technical skills - experience with Nielsen/syndicated data, Consumer Panel data, JDA ProSpace, as well as Excel and PowerPoint
Ability to utilize data to create compelling selling stories that support key brands/initiatives
Strong time management skills and the ability to handle multiple projects, set priorities, and plan
Solid use of influencing skills to gain alignment, agreement, and commitments
Ability to work effectively within cross-functional teams as participant and/or leader
Strong communication, collaboration, influence and impact skills at all levels within an organization
Self-Starter with the ability to work independently in the absence of direct supervision
Strong presentation development skills (Development and delivery to senior levels)
Daisy Brand offers company paid options for employee medical and dental plans; 401(k) with employer match and profit sharing contributions; company paid life insurance, short-term disability, and long-term disability; and, a generous time off schedule. Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer.

Job Type: Full-time

Required experience:

CPG Category Analyst: 2 years

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• Location: Dallas

• Post ID: 70907007 dallas is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017